So I’m here to share an experiment with you guys. It’s been driving me crazy that I haven’t hit 10,000 fans yet so my goal for April is to get the page to 10,000 (from the current 9,255 as of today).
So here’s what I’m going to do – I’m going to share every step with you, ending with results after I’m done!
The first step is to know how much of your traffic is coming from your Facebook page now, and setting goals.
But wait, “WHY should I care about Facebook?” you say. Well, I’ll share with you:
WHY grow your Facebook Page?
If you’re a Blogger
If you’re a blogger, growing your Facebook page has two objectives – to grow traffic to your blog from your page, but also to grow your numbers so that more brands want to work with you there on your Facebook page or as a result of your Facebook numbers, or for you to sell affiliate products there.
If you’re a Shop Owner
If you’re a shop owner, growing your page would increase traffic to your site, but also sales directly from your Facebook page are a huge opportunity.
If you’re offering a Service
Your Facebook page should be driving traffic to your site and also used for selling your service directly to your fans. It’s the ideal place to display and share your expertise in order to secure you clients.
If you’re a local Business
If you’re a local business, your Facebook page should be promoting your physical business to drive foot traffic to your business as well as build loyalty with your existing customers. If you have a website as well, again – traffic to your site is a high priority for your page.
So there you have it. Your Facebook page is an ideal place for you to connect with your fans and customers daily!
- drive traffic to your website
- sell products directly on facebook
- instill trust and sharing knowledge to find clients for your service
- share sale information, behind the scenes info, new products and photos for customers to come to your store
- new menus, happy hour specials and photos for restaurants
- build community
- promote your events
- hire new staff
- learn more about your customers by using your page as a focus group
So Here’s my Growth Plan
So my goal is to gain approximately 750 new “Likes” on the Modern Mama Page this month. The main goal will be to do it without spending any ad dollars on Facebook, but I will if I have to – If I feel like my tactics aren’t working.
1. Find Out When My Fans Are Online
Visit Insights on your Page, Scroll down to Your 5 Most Recent Posts:
(*NOTE* You need to have 100 fans in order to see Insights)
then click See All Posts:
2. Post Engaging Content, Often
I have listened to podcasts and read several recommendations* to post as often as 20 times per day on your Facebook Page. While I’m not planning to schedule 20 per day, as I think that may work best on large pages (say, 100,000+), I am going to aim for 5-10 posts per day.
Not all posts are about Modern Mama or linking to my website, however. As per usual, the 80/20 rule works well here. Posting 20% of my daily content linking back to the Modern Mama website and 80% of my daily content to other relevant sites, articles, videos, news, memes, photos or other pages that your ideal fan will enjoy.
Note: Sharing a steady stream of catchy recipe or cat videos might gain you new followers, but if you’re selling a coaching service, are these really your ideal fan/follower? No, they’re not. Be sure the things you are sharing will be relevant to your ideal customer. As that’s the end goal.
3. Use “Trending Topics”
When you click Home on your Facebook menu bar:
You’ll see Trending alongside the right-hand side. (Unless you have the Kill Newsfeed extension installed, then you won’t see this. You’ll have to open an Incognito Window and login to Facebook there to see this)
Pick something in there that will resonate with your audience, click on it and share on your page.
The icons along the top right of the box stand for Top Trending, Politics, Science & Technology, Tech and Entertainment.
4. Share Posts that are already popular using “Pages I Watch”
Go to Insights at the top of your Facebook Page.
After you get to your Insights page, scroll down to find Pages to Watch.
Here you’ll want to add up to 20 Facebook Pages that you would like to share content from. They wouldn’t be your competitors, but rather complementary pages – that share content that your fans might enjoy. Their page should have a large number of likes than yours, preferrably.
Once you have a few in there, browse their week’s top posts by clicking on their page title here in the list.
Up pops up a scrolling list of their top posts. Grab something that you think will speak to your audience and share it, directly from here.
If you’re scheduling out your day or week in advance (I recommend using Facebook’s own scheduling tool, not something 3rd party like Hootsuite or other), you can grab the link directly to their post by clicking the date and time under their page title circled below, and then paste that link into a New Post – adding a comment of course – and scheduling it.
5. Share Personal Content or Stories
I use Instagram Stories to post some personal content throughout the day, on most days, so I’m going to try to share some of those story posts and videos to my Facebook Page once per day. I tried this yesterday and it had my best number of impressions for the day versus other posts.
6. Invite People Who Like My Content to Like My Page
Surprisingly, a lot of people will Like your content but not already be a fan of your Page. Why? How? Well, this is the beauty of Facebook. Often viral things will be shown to people who Facebook thinks will Like it. As an example, your friend who you interact with a lot on Facebook will be shown posts that you Like and vice versa. So, when I have a post that does really well with a good number of Likes, I invite those who liked the post, to come Like my Page!
How to do this:
Find a really well-performing post on your Page. One that got a good number of Likes (10+).
See everyone above who has the Invite button active? Click Invite on EVERY one of them. The beauty of this is that Facebook will not let you Invite someone to like your page more than once. As you can see above, someone has already been Invited, and a few have already Liked my page.
7. Make Facebook Happy by Keeping People ON Facebook
Facebook rewards you for keeping people from clicking off to another site. Sharing content that can be consumed without leaving Facebook, like photos and videos is part of my goal! I search for viral baby videos, occasionally recipes, and memes to share.
8. Occasional Facebook Lives
Do you have the knowledge to share expertise with your fans? Can you schedule a weekly Live where you share some of that knowledge with them? Alternatively, showing sale items, new menu items, behind the scenes of your business on Facebook Lives will add a touch of personality to your Facebook Page, and Facebook gives Lives a higher priority meaning your fans will be more likely to see, like and share those. In turn, increasing your Page likes.
I may share some Facebook Lives on my page this month. My intention for future is to do monthly expert sessions on the page with a speaker, but I had scheduled that to begin in May. We’ll see if I need this tactic this month!
So there you go. This post turned out to be a LOT longer than I had initially planned! So if you want a quick recap, a checklist for you to be able to execute on these Page growth tactics, get your checklist here!
I will keep you posted with MORE about Facebook this month and give you an update on the Modern Mama Facebook Page experiment in a few weeks!
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