I met Brianne in person at a retreat in the Fall, and I just loved asking her about family living in the heart of Manhattan, New York. Her business savvy is immediately evident and I just had to have this gorgeous “Mom Blogger” here on StartupMoms!
Follow Brianne at Stroller In The City blog
Tell us about you and your business
I used to work in the fashion industry. I owned my own showroom for years and sold it right before I had my first child, Ryder, in 2008. I have always been ambitious and hard working, but really just wanted to be a mom and enjoy my son and time being a mom. When Ryder was about a year old, I started craving a creative outlet, and decided to start a blog to document my new ventures and finds being a new mom. It wasn’t started with the intention of having a full blown business, and everything sort of happened organically!
How long have you been in business?
Stroller In The City will be celebrating seven years in just a few months.
How do you handle childcare?
This is the biggest challenge in my home because my husband is constantly traveling sometimes for 3 or 4 week stretches at a time. He is mostly on the West Coast but he has done lengthy stints in South America and Europe, too. It is hard to juggle three kids and my business alone. I definitely rely on my family for help sometimes but I also have a regular babysitter who helps. I do make an effort to be at nearly every school drop off and pick up, though. That is important for me and the kids.
Would you call yourself a #sixfiguremom?
Shockingly yes! I think the moniker sixfiguremom is a recent achievement for me. But I don’t get to sit back and watch my empire grow without me. It is all-consuming and requires one constant…ME. I am killing myself every day running to meetings, events and finding time to write, on top of being a present mother.
Why did you start your business?
I’ve always had the entrepreneurial spirit. I have been working since I was a teenager so I am no stranger to the grind but in my twenties, I knew I wanted to run things my way so I started with my own showroom and it became a huge success. I have the knack for it but also I have a business sense and I am very dedicated and hard-working. I have a no-quit attitude when it comes to work and life, which is essential for any type of success.
What are your go-to productivity tools?
Laptop: since my business really requires me I can do it from anywhere as long as I have my computer. iPhone is another essential tool for social media. My Canon camera takes amazing pictures that I use on the blog…a good quality camera is an amazing tool if you want to take your blog imagery from good to great. You’d be amazed at how beautiful images can be a real game changer.
What are the most used apps on your phone?
The social media apps are probably number one: Instagram, Facebook, Twitter, Snapchat, Pinterest. I also love some photo editing apps, like Snapseed and Pictapgo.
Entrepreneurs experience plenty of highs and lows throughout their business life, tell us about that – a high and a low and how you dealt with a low.
I think everyone experiences highs and lows, and in order to be successful, you must hurdle over the lows. I think everyday is a high and low for me. For example, just when I think I am on top of my emails, up to date with all my deadlines, then I get an email saying I didn’t get that particular campaign I really wanted. And you have to think to yourself “ok there will be more”, and to keep moving.
What is your definition of success?
This is hard…if I can find a comfortable balance of work/life, I consider that a success. You can have thousands of likes and millions of followers that provide you with amazing sponsorship opportunities and plenty of money but if you are failing everywhere else—it’s not so great. If I can help support my family financially and also be a good mom that is success!
Do you feel like there was a tipping point at which you experienced success?
I think when I opened up People Magazine and saw a full page photo of the kids and I for a Dr. Smiths ad, I thought, whoa, ok this is real. Also when certain brands I have always respected and turned to started reaching out to me for collaborations or sponsorships I thought—wow, ok I’m doing well.
What would you tell yourself if you could go back and talk to yourself in the first year of business?
Don’t stress the small stuff. Competition is always going to be there—people are always going to hate or send negativity. I used to take every comment so personally or feel awful if I though other mom bloggers were rude to me, but now I just brush it off and keep it moving.
What tips would you give a new startup mom?
Do what feels right. If you love what you’re doing and it makes you happy—you’re on the right track. And challenge yourself. Don’t be afraid to put yourself out there and do the work. You’ll never get anywhere if you don’t do the work.
When did Stroller In the City become Full-Time for you?
At the end of 2012.
Where does your revenue mainly come from?
I’d say the most of my income comes from 70% sponsored posts and 30% from hosting events.
What is one goal you have in 2017?
To give Stroller In the City a facelift, (which just went live!), and to do more video.
Tell us about you and your business! Find us in our Facebook community or reach out to me at firstname.lastname@example.org!
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