Scheduling your Facebook Posts is a must. It will save you time if you sit down and ‘batch-process’ your Facebook Page growth once per week, or so. So I try to sit down once per week and schedule this out.
I find that the viral and trending posts need to be done on the fly (daily) but the sharing of content (yours and others’) can be done easily by sitting down with a paper schedule and desktop Facebook about once per week.
See my previous post about my goal to reach 10,000 fans this month.
So let’s get to it.
MAKE A LIST OF WEBSITES THAT YOU PLAN TO SHARE CONTENT FROM ON YOUR FACEBOOK PAGE
You want to make a list of websites with complementary content. Think about what your ideal customer or Facebook Fan would like to read more about. Share that.
You’re going to make this list just one time, so save it permanently, don’t just scribble it down and lose it. You can save it in your browser’s bookmarks, in a Google Sheet, Excel, or in your day planner or notebook.
Here are some examples for different types of businesses:
- if you have a food blog, share recipes from other blogs and websites alongside your own on your Facebook page
- if you have a business related to social media, share Social Media Examiner, Mashable and other such content on your page
- if you have a wellness or fitness business, share other fitness, healthy food, and healthy living content like recipes, tips and more, from other sites, on your page.
- if you have a retail business selling baby clothing, share motherhood content, style posts, and baby memes to appeal to your target buyer.
Got it? Please come ask for suggestions or your questions in the Facebook Group!
OPEN ALL OF THESE WEBSITES IN DIFFERENT TABS
All of those websites you decided to share from, open them all up in different tabs in your browser window.
Now, you’re going to look for articles to share from those sites.
When you find one you’d like to share, copy the URL.
Use the short keys to speed things along when scheduling from these sites:
on a MAC:
Command-C to copy
Command-V to paste
on a PC:
CTRL-C to copy
CTRL-V to paste
FIND MEMES, QUOTES, & IMAGES YOU WANT TO SHARE
Open Google and search for memes, videos and funny images or links to share with your Page. Save them and be sure to record for yourself where you saved it from so that you can credit the source! (I just save the image with the name of the source.)
You can also scroll through your Facebook feed and see what’s popular, and save links right there.
I have noticed that since I have begun sharing a lot of baby videos, memes and humour posts, Facebook is showing me more of that. So Facebook is helping me find more of what I already want to see and share on my Page!
OPEN YOUR FACEBOOK PAGE
I don’t recommend third party tools or sites for scheduling. I have read that Facebook doesn’t favour your posts if you use a third-party scheduler. You can use Facebook’s publishing tools to schedule posts and keep tabs on what you’ve already scheduled going forward.
HOW TO SCHEDULE A POST ON YOUR PAGE
Open your Page and go to create a new Post.
Once you have added your post, photo, link, anything you’re ready to post, click the drop down arrow beside the post button and select Schedule:
The Schedule Post window pops open:
Simply select the date and time for your post to be scheduled and click Schedule!
SEE WHAT YOU HAVE SCHEDULED
Near the top of your Page, you’ll see if you have posts currently scheduled.
But I also really recommend using a paper or spreadsheet tracker to keep tabs on what you have posted or would like to post in the future.
There you have it! This is how I schedule out up to a week at a time for my Facebook page. You can create as many posts per day as you think your fans want to see from you, or in my case are a part of my experiment.
Pay attention (using Insights) what posts do well and which fall flat. Watch to see if you’re losing or gaining fans, and watch to see what times of the day your fans are online and engaging more (again, see my first Facebook post for how to do that!).
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